Digital Media Toolkit
As part of the OCI DHS Health Care Coverage Partnership Advisory Council initiative, the Marketing and Promotions Workgroup developed this toolkit to enroll more Wisconsinites in high-quality, affordable health insurance coverage during this year’s Open Enrollment period. Open enrollment for insurance on the individual market begins November 1, 2020, and ends December 15, 2020. Please use the following tools to help guide your media activity for Open Enrollment marketing and promotions. Download Word document versions here: English | Spanish | Hmong.
Ensure the media and public know about Open Enrollment by using a press release template.
If you’d like to include information regarding how many health insurers are available in your county or counties, please view this interactive map.
Template 1: Consumers Have Options
Template 2: More Affordable Health Insurance
Videos
To share a video simply click the arrow in the upper right corner of the video.
Social Media Posts
English
Share and retweet the messages below from your own profiles or create your own messages that feature content from our toolkit. The easiest way to help amplify our campaign is by sharing messages directly from OCI social media pages: Facebook | Twitter | Instagram.
View and download all of the graphics and GIFs in one single click or download individual files below.
Need health insurance? There is free, expert help available to make it easy to sign up. Visit www.WisCovered.com or call 2-1-1 to find help today. #WisInsurance Facebook/Twitter Graphic | Instagram Graphic
Need health insurance? You may be surprised by how affordable it is. Visit www.WisCovered.com or call 2-1-1 to get connected to free, expert health insurance help. #WisInsurance Facebook/Twitter Graphic 1 | Facebook/Twitter Graphic 2 | Instagram Graphic 2
Now more than ever, you need health care. There are new low-cost insurance plans available that cover doctor visits, prescriptions, hospital stays, and more. To learn more, visit www.WisCovered.com or call 2-1-1 to find free help. #WisInsurance Facebook/Twitter Graphic 1 | Instagram Graphic 1 | Facebook/Twitter Graphic 2 | Instagram Graphic 2
Need health insurance? Free help is available. Find a plan that’s right for your family and your budget. Visit www.WisCovered.com or call the 2-1-1 helpline today. #WisInsurance Facebook/Twitter Graphic 1 | Instagram Graphic 1 | Facebook/Twitter Graphic 2 | Instagram Graphic 2
Did you know Wisconsin has nonprofits that help you find affordable health insurance for free? Visit www.WisCovered.com or call 2-1-1 today to find free, expert health insurance help. #WisInsurance Facebook/Twitter Graphic | Instagram Graphic
Having health insurance is the best way to protect against high medical costs and to keep yourself and your family healthy. Free, expert help is available. Visit www.WisCovered.com or call 2-1-1 today. Don’t wait. The deadline to enroll in a HealthCare.gov plan is December 15. #WisInsurance Facebook/Twitter Graphic 1 | Instagram Graphic 1 | Facebook/Twitter Graphic 2 | Instagram Graphic 2
Need health insurance? Help is here. Visit www.WisCovered.com or call 2-1-1 today to find free, expert health insurance help. Don’t wait. The deadline to enroll in a HealthCare.gov 2021 plan is December 15. #WisInsurance Facebook/Twitter Graphic | Instagram Graphic
In Wisconsin, 8 out of 10 people who enroll in a HealthCare.gov plan qualify for financial help to lower their monthly payment. Do you qualify? Find out from an expert for free. Visit www.WisCovered.com or call 2-1-1 today to find an expert near you. #WisInsurance Facebook/Twitter Graphic 1 | Facebook/Twitter Graphic 2
Have you lost your job or had your hours cut? You may qualify for low-cost health insurance. Find out from an expert, for free. Visit www.WisCovered.com or call 2-1-1 to find an expert near you. #WisInsurance Facebook/Twitter Graphic 1 | Instagram Graphic 1 | Facebook/Twitter Graphic 2 | Instagram Graphic 2
**Update how many health insurers are available in your county or counties by viewing this interactive map.**
Live in Brown County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help to sign up? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Dane County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Kenosha County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Marathon County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Milwaukee County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Outagamie County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Racine County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Rock County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Waukesha County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Live in Winnebago County? Need health insurance? Good news: you have x insurers to choose from during open enrollment. Go to https://oci.wi.gov/Pages/Consumers/FindHealthInsurer.aspx to see what plans are available. Need help enrolling? Visit www.WisCovered.com or call 2-1-1 to get connected with free, expert help. #WisInsurance Facebook/Twitter GIF
Now is the time to review and compare your health insurance options for 2021. See if you can find a better plan or lower costs. Visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter Graphic
Wisconsinites can shop for health insurance plans right now. You may find a better plan or lower costs. Free, expert help is available at www.WisCovered.com. Don’t delay – the deadline to enroll in a plan is December 15. #WisInsurance Facebook/Twitter Graphic
Make sure your current health insurance plan still fits your needs. You may find a better one this year. Plans and prices change every year. Need help? Visit www.WisCovered.com today to find an expert who can help you update your information. #WisInsurance Facebook/Twitter Graphic
Your health is important. Don’t wait to insure it. The deadline to enroll in a Healthcare.gov plan is December 15. If you need help signing up, visit www.WisCovered.com or call 2-1-1 today. #WisInsurance Facebook/Twitter GIF
Need health insurance? Find a plan that works for your family and your budget The deadline to enroll in a Healthcare.gov plan is December 15. Visit www.WisCovered.com or call 2-1-1 today to find free, expert health insurance help. Facebook/Twitter GIF
November 15, 2020 – 1 month left
Need health insurance? There’s just one month left to enroll in a HealthCare.gov plan. Want help?? Call 2-1-1 or visit www.WisCovered.com to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 1, 2020 – 2 weeks left
There are two weeks left to sign up for a HealthCare.gov plan that that covers doctor visits, prescriptions, hospital stays and more. Want help signing up? Call 2-1-1 or visit www.WisCovered.com to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 5, 2020 – 10 days left
The clock is ticking! Just 10 days remain to find affordable health insurance for you and your family at HealthCare.gov If you want to know more about the available plans, visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 8, 2020 – 1 week left
There’s just one week left to get health insurance for your family on HealthCare.gov. Eight out of 10 people who enroll in a HealthCare.gov plan qualify for financial help You can talk with an expert for free about whether you qualify. Visit www.WisCovered.com or call 2-1-1 today to learn more. #WisInsurance Facebook/Twitter GIF
December 9, 2020 – 6 days left
Need health insurance? There are just six days left to sign up for a HealthCare.gov plan. If you need help signing up, visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 10, 2020 – 5 days left
There are just five days left to enroll in a health insurance plan on HealthCare.gov. Don’t wait! Your health is important. Visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 11, 2020 – 4 days left
Give yourself time to shop around. There are just four days left to sign up for a HealthCare.gov plan. If you need help signing up, visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 12, 2020 – 3 days left
Don’t delay. Just 3 more days to enroll in a HealthCare.gov plan. 8 out of 10 people in Wisconsin qualify for help to lower their monthly premium, visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 13, 2020 – two days left
There are only two days left to enroll in a HealthCare.gov plan. Want help? Call 2-1-1 or visit www.WisCovered.com to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 14, 2020 – one day left
Time is running out to enroll in a HealthCare.gov plan! If you need health insurance and want help to sign up, visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter GIF
December 15, 2020 – last day
Today is the last day to sign up for health insurance on HealthCare.gov! If you haven’t signed up or renewed your coverage yet, you must do so today! If you need help visit www.WisCovered.com or call 2-1-1 to find free, expert help. #WisInsurance Facebook/Twitter GIF
Spanish
Comparta y retuitee los mensajes a continuación desde sus propios perfiles o cree sus propios mensajes con contenido de nuestro kit de herramientas. La forma más fácil de ayudar a ampliar nuestra campaña es compartiendo mensajes directamente desde las páginas de redes sociales de OCI: Facebook | Twitter | Instagram.
Vea y descargue todos los gráficos y GIF con un solo clic o descargue archivos individuales a continuación.
¿Necesita un seguro de salud? Es posible que se sorprenda de lo asequible que es. Visite www.WisCovered.com o llame al 211 para conectarse con la ayuda gratuita y experta en seguros de salud. #WisInsurance Gráfico de Facebook/Twitter | Gráfico de Instagram
Ahora más que nunca, necesita atención médica. Hay nuevos planes de seguro de bajo costo disponibles que cubren consultas médicas, recetas médicas, hospitalizaciones y más. Para obtener más información, visite www.WisCovered.com o llame al 211 para obtener ayuda gratuita. #WisInsurance Gráfico 1 de Facebook/Twitter | Gráfico de Instagram 1 | Gráfico 2 de Facebook/Twitter | Gráfico de Instagram 2 | Gráfico 3 de Facebook / Twitter | Gráfico de Instagram 3
¿Sabía que Wisconsin tiene organizaciones sin fines de lucro que lo ayudan a encontrar un seguro médico asequible de forma gratuita? Visite www.WisCovered.com o llame al 211 hoy para obtener ayuda gratuita y experta en seguros de salud. #WisInsurance Gráfico de Facebook/Twitter | Gráfico de Instagram
Tener un seguro médico es la mejor manera de protegerse contra los altos costos médicos y de mantenerse sano usted y su familia. La ayuda gratuita y experta está a su disposición. Visite www.WisCovered.com o llame al 211 hoy. No espere. La fecha límite para inscribirse en un plan de HealthCare.gov es el 15 de diciembre. #WisInsurance Gráfico 1 de Facebook/Twitter | Gráfico de Instagram 1 | Gráfico 2 de Facebook/Twitter | Gráfico de Instagram 2
En Wisconsin, 8 de cada 10 personas que se inscriben en un plan de HealthCare.gov califican para recibir ayuda financiera para reducir su pago mensual. ¿Desea saber si usted califica? Averígüelo con un experto de manera gratuita. Visite www.WisCovered.com o llame al 211 hoy para encontrar a un experto cerca de usted. #WisInsurance Gráfico 1 de Facebook/Twitter | Gráfico 2 de Facebook/Twitter
¿Ha perdido su empleo o le han reducido las horas de trabajo? Es posible que califique para un seguro de salud de bajo costo. Averígüelo con un experto, de manera gratuita. Visite www.WisCovered.com o llame al 2-1-1 para encontrar un experto cerca de usted. #WisInsurance Gráfico 1 de Facebook/Twitter | Gráfico de Instagram 1 | Gráfico 2 de Facebook/Twitter | Gráfico de Instagram 2
Ahora es el momento de revisar y comparar sus opciones de seguro de salud para 2021. Consulte si puede encontrar un mejor plan o costos más bajos. Visite www.WisCovered.com o llame al 2-1-1 para obtener ayuda gratuita y experta. #WisInsurance Gráfico de Facebook/Twitter
1 de diciembre de 2020-2 semanas restantes
Solo queda una semana para obtener un seguro de salud para su familia en HealthCare.gov. Ocho de cada 10 personas que se inscriben en un plan de HealthCare.gov califican para recibir ayuda financiera. Puede hablar con un experto de manera gratuita sobre si reúne los requisitos. Visite www.WisCovered.com o llame al 211 hoy para obtener más información. #WisInsurance GIF de Facebook/Twitter
8 de diciembre de 2020-1 semana restante
Solo queda una semana para obtener un seguro de salud para su familia en HealthCare.gov. Ocho de cada 10 personas que se inscriben en un plan de HealthCare.gov califican para recibir ayuda financiera. Puede hablar con un experto de manera gratuita sobre si reúne los requisitos. Visite www.WisCovered.com o llame al 211 hoy para obtener más información. #WisInsurance GIF de Facebook/Twitter
10 de diciembre de 2020-5 días restantes
Solo quedan cinco días para inscribirse en un plan de seguro de salud en HealthCare.gov. ¡No espere! Su salud es importante. Visite www.WisCovered.com o llame al 211 para obtener ayuda gratuita y experta. #WisInsurance GIF de Facebook/Twitter
15 de diciembre de 2020 – último día
¡Hoy es el último día para inscribirse en un seguro de salud en HealthCare.gov! Si aún no se ha inscrito ni ha renovado su cobertura, ¡debe hacerlo hoy! Si necesita ayuda visite www.WisCovered.com o llame al 211 para obtener ayuda gratuita y experta. #WisInsurance GIF de Facebook/Twitter
Hmong
Qhia tawm thiab rov qab ua cov lus hauv qab no los ntawm koj tus kheej profiles lossis tsim koj cov lus uas muaj cov ntsiab lus los ntawm peb cov cuab yeej. Qhov yooj yim los pab ua kom nrov dua peb txoj kev tawm suab yog los ntawm sib qhia cov lus ncaj qha los ntawm OCI social media nplooj ntawv: Facebook | Twitter | Instagram.
Saib thiab rub tawm tag nrho cov duab thiab GIFs hauv kev nias ib zaug lossis rub cov ntaub ntawv hauv qab no.
Puas xav tau ivsaslas kho mob? Tej zaum koj yuav poob siab tias ua tau li cas. Mus saib hauv www.WisCovered.com los sis hu rau 211 tham nrog kws tshwj xeeb pab fab ivsaslas kho mob pub dawb. #WisInsurance Facebook/Twitter Daim Duab | Daim Duab Instagram
Tam sim no qhov loj tshaj plaws, koj yuav tau muaj kev saib xyuas kev mob nkeeg. Nws yog phiaj xwm ivsaslas kho mob pheej yig uas yog muaj duav tau kev mus cuag kws kho mob, sau ntawv yuav tshuaj, pw tsev kho mob, thiab ntau yam ntxiv. Txhawm rau paub ntau ntxiv, mus saib www.WisCovered.com los sis hu rau 211 txhawm rau thov kev pab. #WisInsurance Facebook/Twitter Daim Duab 1 | Daim Duab Instagram 1 | Facebook/Twitter Daim Duab 2 | Daim Duab Instagram 2 | Facebook/Twitter Daim Duab 3 | Instagram Daim Duab 3
Koj puas keev paub tias Wisconsin muaj cov koom haum tsis vam tshaj thawj pab koj nrhiav cov ivsaslas uas koj them taus rau koj pub dawb uas tsis tau them nyiaj? Mus saib hauv www.WisCovered.com los sis hu rau 211 hnub no txhawm rau nrhiav ib tug kws tshwj xeeb pab fab ivsaslas kho mob pub dawb. #WisInsurance Facebook/Twitter Daim Duab 1 | Daim Duab Instagram 1 | Facebook/Twitter Daim Duab 2 | Daim Duab Instagram 2
Muaj ivsaslas kho mob yog ib qho zoo tshaj plaws los tiv thaiv yuav tsis tau them nqi kho mob siab thiab ua kom koj thiab tsev neeg noj qab nyob zoo. Muaj kws tshwj xeeb pab pub dawb. Mus saib www.WisCovered.com los sis hu rau 211 Hnub no. Tsis txhob tos. Lub tsij hawm tag ntawm kev sau npe rau HealthCare.gov qhov phiaj xwm yog Kaum Ob Hlis tim 15. #WisInsurance Facebook/Twitter Daim Duab 1 | Daim Duab Instagram 1
Nyob hauv Wisconsin, 8 ntawm 10 leej cov uas sau npe hauv phiaj xwm HealthCare.gov muaj cai tau kev pab kom lawv tau them lawv cov nyiaj them ua hli tsawg dua. Koj puas muaj cai txais? Nug cov kws tshwj xeeb dawb. Mus saib hauv www.WisCovered.com los sis hu rau 211 hnub no txhawm rau nrhiav ib tug kws tshwj xeeb nyob ze koj. #WisInsurance Facebook/Twitter Daim Duab 1 | Facebook/Twitter Daim Duab 2
Koj puas poob hauj lwm lossis raug txiav sij hawm ua hauj lwm? Tej zaum koj muaj cai txais ivsaslas pheej yig. Nug cov kws tshwj xeeb pub dawb. Mus saib hauv www.WisCovered.com los sis hu rau 2-1-1 txhawm rau nrhiav ib tug kws tshwj xeeb nyob ze koj. #WisInsurance Facebook/Twitter Daim Duab 1 | Daim Duab Instagram 1 | Facebook/Twitter Daim Duab 2 | Daim Duab Instagram 2
Tam sim no yog sij hawm los soj ntsuam thiab piv koj cov ivsaslas kho mob rau xyoo 2021. Saib seb koj puas nrhiav tau phiaj xwm zoo tshaj los sis nqi pheej yig tshaj. Mus saib www.WisCovered.com los sis hu rau 2-1-1 txhawm rau nrhiav ib tug kws tshwj xeeb pab pub dawb. #WisInsurance Facebook/Twitter Daim Duab
Lub Kaum Ob Hlis 1, 2020 – 2 lub lis piam tawm
Nws tshuav 2 lim tiam lawm xwb uas sau npe rau HealthCare.gov qhov phiaj xwmuas nws duav kev mus cuag kws kho mob, sau ntawv tshuaj, pw tsev kho mob thiab ntau yam. Puas xav tau kev pab sau npe? Hu rau 211 los sis mus saib www.WisCovered.com txhawm rau nrhiav tus kws tshwj xeeb pab pub dawb. #WisInsurance Facebook/Twitter GIF
Lub Kaum Ob Hlis 8, 2020 – 1 lub lim tiam sab laug
Tsuas yog tshuav li ib lim tiam lawm xwb uas los nrhiav ivsaslas kho mob rau koj tsev neeg nyob hauv HealthCare.gov. Yim ntawm 10 leej uas tau sau npe rau phiaj xwm hauv HealthCare.gov muaj cai txais nyiaj pab Koj tuaj yeem tham nrog ib tug kws tshwj xeeb pab pub dawb tias seb koj puas muaj cai txais. Mus saib www.WisCovered.com los sis hu rau 211 hnub no txhawm rau paub ntau yam ntxiv. #WisInsurance Facebook/Twitter GIF
Lub Kaum Ob Hlis 10, 2020 – 5 hnub tshuav
Tsuas yog tshuav tsib hnub lawm xwb rau kev sau npe rau phiaj xwm ivsaslas nyob rau HealthCare.gov. Tsis txhob tos! Koj lub dag zog tseem ceeb heev. Mus saib www.WisCovered.com los sis hu rau 211 txhawm rau nrhiav ib tug kws tshwj xeeb pab pub dawb. #WisInsurance Facebook/Twitter GIF
Lub Kaum Ob Hlis 15, 2020 – hnub kawg
Hnub no yog hnub kawg ntawm kev sau npe rau ivsaslas kho mob HealthCare.gov lawm! Yog koj tsis tau sau npe los sis soj ntsuam qhov duav tau, koj yuav tau ua hnub no! Yog koj xav tau kev pab mus saib www.WisCovered.com los sis hu rau 211 txhawm rau nrhiav ib tug kws tshwj xeeb pab pub dawb. #WisInsurance Facebook/Twitter GIF
Other Materials
View and download all of the social media header/cover graphics in one single click or download individual files below.
Staying Healthy for my Fiance – Facebook Cover
Staying Healthy for my Family – Facebook Cover
Staying Healthy for Our Future – Facebook Cover
Growing Family – Facebook Cover
8 out of 10 People Get Financial Help – Facebook Cover
Staying Healthy for Our Future – Twitter Header
Staying Healthy for My Son – Twitter Header
View and download all of the ads, flyers, and e-newsletter graphics in one single click or download individual files below.
Feeling Lost About Health Insurance? – Flyer
8 out of 10 People Get Financial Help – Flyer
Staying Healthy for Our Future – Email Header
8 out of 10 People Get Financial Help – Large Rectangle Ad
Staying Healthy for Our Future – Large Rectangle Ad
8 out of 10 People Get Financial Help – Medium Rectangle Ad
Staying Healthy for Our Future – Medium Rectangle Ad
View and download all of the email signature graphics/GIF in one single click or download individual files below.
Feeling Lost About Health Insurance – Email Signature Graphic
Sign Up. Get Covered. – Email Signature GIF
Contact Us
The Marketing and Promotions Workgroup is also available to help answer questions about Open Enrollment and can help customize additional materials if needed. If we can be of further assistance, please don’t hesitate to reach out.
Kelsey McDermott
Advanced Communications Specialist
Wisconsin Office of the Commissioner of Insurance
kelsey.mcdermott@wisconsin.gov
Stephanie Severs
Insurance Literacy & Communications Manager
Covering Wisconsin
ssevers@wisc.edu