Digital Media Toolkit


As part of the OCI DHS Health Care Coverage Partnership Advisory Council initiative, the Marketing and Promotions Workgroup developed this toolkit to enroll more Wisconsinites in high-quality, affordable health insurance coverage. Please use the following tools to help guide your media activity for enrollment marketing and promotions. 

Sample Toolkit Media

Toolkits contain social media graphics and accompanying text. The graphics are landscape orientation and will work for any social media platform. You may download the toolkit as a Word document and save the graphics directly from the file or you may download the graphics by viewing the Dropbox folder link below.


  • Full Toolkit (Word document with press release templates, social media graphics, email signature graphics, flyers, and social media header images)
  • Graphics


Press Release Templates

Ensure the media and public know about Open Enrollment by using a press release template.

If you’d like to include information regarding how many health insurers are available in your county or counties, please view this interactive map.

Two press release templates can be found in the full toolkit.


Full Video

30 Second

18 Second

Contact Us

The Marketing and Promotions Workgroup is also available to help answer questions about enrollment and can help customize additional materials if needed. If we can be of further assistance, please don’t hesitate to reach out.

Kelsey McDermott
Advanced Communications Specialist
Wisconsin Office of the Commissioner of Insurance

Stephanie Severs
Insurance Literacy & Communications Manager
Covering Wisconsin